“Using video to connect with a prospect is so much more than a cold call. It humanises the selling process.”
Jill Rowley
Cinemagraphs and GIFs
Cinemagraphs embody the creative moments that occur on a Branding Photography experience. Through post-production techniques a photograph and video clip are merged to create something new and different revealing selected movement in a photograph. They can be used on social media channels or anywhere you show up online. To see what I’m talking about, click on one of the thumbnails below and scroll through the gallery.
I recently read that 93% of social media marketers who use video, say it’s a vital component of their strategies. That’s a significant number!
Have you considered incorporating video, multimedia or cinemagraphs into your marketing campaigns? With planning and preparation it’s possible to add a new dimension to your social feeds.
From A Client's Perspective
The Backstory
I engaged Kerri Setch, Video Producer and Photographer, to create a short promotional video for my book Thinks He’s a Bird, a wartime biography. It can be viewed on the Big Sky Publishing website.
Therefore, the brief was to produce a 90-second video to capture the book’s essence for marketing purposes. So, I wrote the script, chose photographs from the book, and booked the location. In addition, I delivered the script onscreen. Kerri undertook everything else.
The Process
In like fashion, as Video Producer and Director, Kerri first storyboarded the script and photographs. On location, I was guided and educated through all aspects of the shoot. That is to say, styling the scene elements for best effect; determining camera angles and framing, lighting, sound and autocue placement; my positioning with respect to the camera; and then capturing some trial video to determine performance strengths and weaknesses. After that, Kerri directed the performance. She worked on filming repeated short video clips to capture various styles, emphases, expression etc.
In Post-production Kerri selected and edited the short video clips coupled with restoring the time-worn and damaged historical photos. These historical photographs were inserted to best draw out and enhance the story contained in the script.
Above all, Kerri brings several key strengths to her role as a Video Producer:
- An end-to-end service – from concept to final product.
- A collaborative approach where each stage is explained, discussed and reviewed.
- High-quality production values and a precise attention to detail.
- A strong grasp of storytelling through visual media.
- Another key point is that she brings great empathy. This can be seen in her brilliant photographic portraiture work.
The Outcome
My high expectations were exceeded.
I should add that Kerri also brought her Photoshop mastery to repair digitally a great many of the photographs used in the book. Some of these photos were seemingly damaged beyond repair. Once restored, details were revealed which were previously not seen.
In short, if you want excellent results I thoroughly recommend Kerri’s services. Consider her to direct and produce your video, restore your old photographs, take your headshot or branding images, or all the aforementioned. She is very competitively priced given the quality of her work.
Here is an example of the retouching and restoration of one of the photos I did before including it in the 30 second promotional video. This was such an enjoyable and rewarding project to be involved with.
